Regulations on Control of Advertisement

第一条　为了加强广告管理，推动广告事业的发展，有效地利用广告媒介为社会 主义建设服务，制定本条例。

Article 1. These Regulations are formulated for the purpose of strengthening the administration of advertisement, promoting the development of advertisement undertakings and utilizing advertisement as an effective medium to serve socialist construction.

　　第二条　凡通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介 或者形式，在中华人民共和国境内刊播、设置、张贴广告，均属本条例 管理范围。

Article 2. These Regulations shall apply to any advertisements published, broadcast, installed o`r posted in the People's Republic of China through such media o`r in such forms as the press, broadcasting, television, films, street nameplates, shop windows, printed matters, neon lights, etc.

　　第三条　广告内容必须真实、健康、清晰、明白，不得以任何形式欺骗用户和消 费者。

Article 3. The content of an advertisement must be true to facts, sound, clear and easy to understand and must not cheat users and consumers in any way.

　　第四条　在广告经营活动中，禁止垄断和不正当竞争行为。

ARticle 4. Monopoly and unfair competition shall be prohibited in advertising operations.

　　第五条　广告的管理机关是国家工商行政管理机关和地方各级工商行政管理机关。

Article 5. The administrative organs controlling advertisements shall be the State Administration for Industry and Commerce and local administrative departments for industry and commerce at various levels.

　　第六条　经营广告业务的单位和个体工商户(以下简称广告经营者)，应当按照本 条例和有关法规的规定，向工商行政管理机关申请，分别情况办理审批 登记手续：

Article 6. Units and self-employed industrialists o`r businessmen wishing to engage in advertising businesses (hereinafter referred to as advertising operators) shall submit applications to administrative departments for industry and commerce in accordance with these Regulations and the provisions of other relevant laws and regulations and go through, according to different circumstances, such formalities as examination, approval o`r registration:

　　(一)专营广告业务的企业，发给《企业法人营业执照》；

(1) For enterprises specializing in advertising business, Business Licences for Enterprises as Legal Persons shall be issued;

　　(二)兼营广告业务的事业单位，发给《广告经营许可证》；

(2) For institutions concurrently engaged in advertising business, Licences for Advertising Operation shall be issued;
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